AI for Sales & Marketing

Sell smarter with AI — lead scoring, email sequences with ChatGPT, ad copy, CRM automation, and pipeline analysis.

10 modules AI for Productivity Certificate on completion

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What you'll learn

AI Fluency Foundations

Use structured prompts to generate a usable sales or marketing asset within a single session.

Lead Scoring and CRM AI

Configure an AI lead-scoring rule in a CRM and route a high-intent lead automatically.

Email Sequences and Outreach

Build a fully personalized AI-generated outbound email sequence that a rep can review and send in under 10 minutes.

AI Ad Copy and Landing Pages

Produce and A/B-test an AI-generated ad creative and matching landing page variant within one campaign cycle.

SEO and Content Operations

Publish an AI-assisted content piece optimized for both traditional search and generative engine citation.

Conversation Intelligence

Use AI call analysis to identify a winning talk track and coach one rep within a week.

Agentic Workflow Automation

Design and activate a multi-step agentic GTM workflow that runs without manual triggering.

Competitive Intelligence Automation

Deploy an AI agent that monitors competitors and delivers a weekly automated intelligence brief to the sales team.

Pipeline Analytics and Forecasting

Build an AI-powered pipeline review that flags at-risk deals and produces a revenue forecast a sales manager can act on.

Governance and Scaling AI GTM

Implement a bounded-autonomy governance framework that lets the team scale AI use while maintaining brand safety and GDPR compliance.